Just saw this new GE Ecomagination advertisement today while sitting at home researching and applying to internships. Loved this commercial and in fact I stopped what I was doing and had to watch it all the way through.
Bravo GE and BBDO for coming up with a pretty cool commercial that is visually stunning and in my opinion continues the conversation about the importance of water conservation.
Water is going to be a big deal for my generation - within the US and across the globe. In fact it was one of the top 10 Tech trends discussed recently at the Churchill Club’s Top Tech Trends discussion. Notes from the discussion are included below. (thanks Fred Wilson)
via the Top 10 Tech Trends Dinner
5. From Joe Schoendorf: Water tech will replace global warming as a global priority. The world is running our of usable water and will kill millions more in our lifetime than global warming. Darfur could go down as the first water war of the 21st century. And with 2 million deaths, might not make the top 10 list. One billion of 6 billion people do not have healthy water. We’re losing close to 1 million people a year under 5 years old due to dirty water. Imagine a 60 year drought in this state. Within 15 years, will be up to 3 billion people with a water problem. 70% of water used for agriculture; 90% for developed countries. If nano technology can work, and can figure out desalinization, can prevent many wars over the next 30 years. Missing the Al Gore for water. Khosla agrees it is important, but not that it is more important than global warming. Global warming is causal, Khosla says. In 25-30 years, will be rarer commodity than oil, and more valuable. Khosla says he is invested in two water companies, and looking for more. Schoendorf notes that T. Boone Pickens is selling oil companies and buying water companies.
