Here’s an old commercial I put together for Radius Toothbrush during my MBA internship. This was a proof-of-concept marketing idea that I wanted to experiment with. Production-wise it could use some better lighting and my voiceover didn’t come out as well as I wanted.
Overall pretty fun - I was reminded of it when my friend (and CEO-in-training) Saskia asked for a link to the video. Stop-motion techniques are great and can really work to give some life to an inanimate product. Sadly we never did anything with it…..but I will say that my Radius Scuba toothbrush was amazing. Still my favorite toothbrush of all time. You should definitely try it - www.radiustoothbrush.com
