"Corporations will be happy to skip advertising altogether, if they can go straight to transactions."
—
Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch
There’s some resonance for me in this statement because I believe that transactions will be facilitated by targeted advertising. f you are able to facilitate - either from the corporation side or the consumer side (and there are many many angles to this) then you can be very successful. That’s been part of our thinking with GoodEatsFor.Me and we’re about to make some major moves to align ourselves with this statement and our success as a company.
